Curated Luxury Bag Collection The Row Margaux Tote

What The Row Size Numbers Mean: Margaux 10, 12, 15 and Beyond

Adjectives are how most luxury houses handle sizing. You are offered a Mini, a Small, a Medium and, when the house is feeling expansive, a Jumbo, and not one of those words promises a figure you can measure. The Row does something quietly different across a large part of its line, and once you notice it the whole catalogue becomes much easier to read. The number in a model name is its width, in inches. Margaux 10 comes in at ten inches across. Margaux 12 is twelve inches. That single fact does more practical work than any amount of styling copy, and it is the through-line of this explainer.

The system runs further than the flagship alone. It spans Margaux 10, 12, 15 and 17, India 10.00, 12.00 and 15.75, Agnes 12 and 15, Sofia 8.75 and 10, and Marlo 12 and 14. The decimals are the proof: nobody writes 15.75 unless the figure is intended literally. Below: how far the rule goes, where it bends, what the number leaves out, and how to turn it into a decision when you are torn between two sizes of the same bag.

The www.rowsale.org rule, stated plainly

Read the number in the name, add the word inches, and that is the bag’s width. That is the system in full, applied consistently enough across the numbered families that it deserves to be treated as a rule rather than a coincidence. The labelling is unusually honest, because the gap between what a size sounds like and what it measures simply disappears. A Small from one house can be roomier than a Medium from another, but ten inches is ten inches anywhere. For anyone comparing The Row bags to something already in their wardrobe, that makes the comparison arithmetic rather than guessing. It also explains how the brand can run four sizes of a single silhouette without confusing anybody.

What the number leaves unsaid

Width is only one of three dimensions, and the other two scale with it in no predictable way to speak of. Compare the two Soft Margaux sizes with official figures behind them: the 10 measures 10 x 7 x 7.5 in and the 12 measures 12 x 9 x 7.5 in. Depth is identical at 7.5 inches, which means the larger bag is not a scaled copy of the smaller one. Height is what changes, by two inches, and width moves with it by the same. In practice that means stepping up a size gives you a taller opening and more length rather than a deeper bag. If you expect the 12 to hold twice what the 10 holds, the difference will be less than the numbers imply.

The handle drop stays constant too, at five inches on both Soft Margaux sizes, which is another thing the model number does not tell you. Five inches is a hand-carry or crook-of-the-elbow drop rather than a shoulder drop, and both sizes come with a removable shoulder strap to do the rest. Fittings inside differ as well: a single card slot on the 10, while the 12 adds a second plus a zip pocket. Those details dictate how a bag behaves day to day far more than an inch of width ever will. Use the number to place the bag on a scale, then read the specification to understand it.

The one that bends the rule: the Margaux Shoulder 12

There is one current model that defies the pattern, and it is better stated clearly than left quiet. The Margaux Shoulder 12 carries a twelve in its name, but the brand lists its dimensions as 14.75 x 9 x 5 in. Because the width in the name and the width in the specification disagree, the number is doing the job of a family size rather than a literal outside measurement on this one. It squares with the silhouette itself, a reworked shape with elongated tubular handles and narrowed gusseted side panels rather than a straightforward scaling of the tote. The lesson generalises: use the number as your starting point, then confirm against published dimensions before you commit. Where a listing carries no dimensions at all, read the number as an indication rather than a measurement.

What those widths actually hold

Most guides skip the step that does the work, which is translating inches into daily use. Under ten inches wide you are looking at a phone, cardholder, keys and lipstick proposition, which is where the Sofia 8.75 and the small clutches belong. Ten inches is the classic small day bag, enough for a compact wallet, a phone, sunglasses and a slim pouch without distortion. Twelve inches is where a bag starts taking a paperback, a small notebook, a folded scarf and a full-size wallet all at once. Fourteen to fifteen inches is a working width, the point at which documents and a tablet stop being a squeeze. Seventeen inches, as on the Margaux 17, is a weekend and travel dimension rather than an everyday one.

• 8.75 to 10 in: evenings, quick errands and anything where the bag ought to disappear.
• 12 in: the most useful width in the line and the one most buyers settle on.
• 14 to 15 in: work, travel to work and days when other people’s things travel with you.
• 17 in: travel and staying over, where soft structure is a feature and not a compromise.

Price follows width, though material moves faster

Size and price track each other, though not as steeply as you might expect. On observed 2026 market prices, the Soft Margaux 10 sits at $3,650 and the Soft Margaux 12 at $4,350, which puts two inches of width at about $700. Marlo 12 has been observed at $3,600 and $4,900 depending on the version, with Marlo 14 at $5,300, a much larger step for the same two inches. Material makes bigger jumps than size does: India 10.00 is $3,850 in leather against $5,370 in suede, and Agnes 15 runs $5,000 in leather, $5,800 in suede and $4,300 in a canvas blend. With Agnes 12 at $4,400, the leather Agnes 15 is only $600 more for three additional inches. Where spend is being optimised, material is the weightier financial decision and width the bigger practical one.

The bags that carry no number

Plenty of the line falls outside the system, and confusion starts when the two conventions get mixed. The Park Tote family uses words rather than inches, running Small, Medium, Large and XL alongside the N/S Park Tote and Park Tote Three. Small bags like the 90’s Bag, the Half Moon and the Bourse Clutch carry no size marker. For those the dimensions are the only guide, so the Bourse Clutch is listed at 10.2 x 6.5 x 2.3 in, while the Half Moon is given officially as 8 x 13.5 x 2.5 in, with other listings differing enough that the figure is best read as approximate. Archive models follow no rule either, with the Camden measuring roughly 9 x 12.5 x 5.25 in despite bearing no number. The N/S and E/W prefixes are shorthand for orientation, typically read as north-south for taller shapes and east-west for wider ones.

How to turn inches into a decision

A literal sizing system pays off because you can test it before you buy. Take a bag you already own and like, measure it, and set its width against the number in the model name you are considering. Do the same with the widest thing you routinely carry, be it a laptop, a folder or a water bottle, and add an inch of tolerance for soft sides. Keep in mind that most of these are unstructured shapes, which is why a bag looks smaller empty and fuller in use than any flat measurement lets on. Caught between sizes on a soft silhouette, you will generally find the smaller one looks better and the larger one works better. That trade-off, not the number itself, is the actual choice in front of you when you buy row handbags in a numbered family.